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Key Skills & Roles Required For Successful B2B Event Marketing

B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organizat

Sakshi Arora

Best Practices For Marketing Content Audit & Revamping Strategy

“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Bef

Sakshi Arora

Smarketing – Aligning Sales and Marketing for Greater Success

Sakshi Arora

Common Marketo Implementation Challenges to Avoid

Based on our first-hand experiences I am sharing the most common Marketo implementation challenges to be aware of as you implement/scale your Marketo Instance If you are implementing or enhancing your Marketo footprint you are already working with one of the b

Sakshi Arora