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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

Virtual Event Management

Virtual Event Management: Adapting to the New Normal

If someone suggested hosting virtual events a few years ago, you probably would have ignored it. Fast forward to the post-pandemic world, and virtual events are the latest trends in the meetings and events industry. According to Statista, virtual events have i

Sakshi Arora
Mar 18, 2022 9 min read
Metaverse Marketing

Metaverse Marketing: Everything You Need to Know

The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its i

Sakshi Arora
Mar 17, 2022 8 min read
webinar promotion

7 Effective Webinar Promotion Strategies to Increase Registrations

The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance.  But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion strat

Sakshi Arora
Mar 16, 2022 9 min read
Responsive Web Design

A Comprehensive Approach to Understand Responsive Web Design

Your website represents you, your brand, and your business vision altogether. A perfectly designed and developed website is essential to attracting your potential customers.  Earlier, the primary goal of any website used to be providing a seamless browsin

Sakshi Arora
Mar 15, 2022 7 min read
Pardot Email Preference

How to Best Leverage Pardot Email Preference Center

An average of 319.6 billion emails were sent and received every day in 2021 and this number is expected to reach 376.4 billion by 2025.  An average email user receives more than 120 emails every day! And given the importance businesses assign to email mar

Sakshi Arora
Mar 14, 2022 7 min read
Automation Testing

Automation Testing: The All-Inclusive Guide for 2022

The global software development market is expected to reach $733.5 billion by 2028,  witnessing a 24.3% CAGR between 2021 and 2028. Software testing is an important part of this booming industry. Testing and QA are the linchpins for the success of any sof

Sakshi Arora
Mar 10, 2022 14 min read
Salesforce Service Cloud

Things You Need To Know Before Enrolling for Salesforce Service Cloud

Regardless of their size and the products they are selling, companies need to engage their customers and offer them value propositions at all times. The difference between a successful company and an ‘okay’ company is that the former connects with their cu

Sakshi Arora
Mar 9, 2022 6 min read
Web Development Language

PHP Vs Python – Choosing the Best Web Development Language

From website development to software designing, there is always a debate about choosing the best programming language. For any development project, you need the right resources and tools; having the right programming language is key to a successful website. No

Sakshi Arora
Mar 8, 2022 5 min read
Pardot Engagement Studio

5 Best Pardot Engagement Studio Examples – And How It Works

One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share pe

Sakshi Arora
Mar 8, 2022 8 min read

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