The History and Evolution of Marketing Data
By Sakshi Arora
Jun 10, 20201 min read
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.
