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At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

B2B Marketing

From Lead Generation to Closed Deals: Building a Successful Sales Pipeline

Building a Successful Sales Pipeline: Everything From Lead Generation to Closed Deals

Always be closing. The golden mantra of every salesperson. But even the most seasoned sales professionals know that closing a deal is not easy. It’s a result of a lot of hard work and effort from different departments and building relationships with leads an

Sakshi Arora
Dec 28, 2022 9 min read
A Marketer’s Guide to HubSpot Property Groups

A Marketer’s Guide to HubSpot Property Groups

The goal of your marketing software and HubSpot CRM is to take your company to the next level. Setting up custom properties using HubSpot plays an integral role in your business growth. However, if your custom properties are redundant or not set up properly, i

Sakshi Arora
Dec 22, 2022 8 min read
Net Revenue Retention (NRR): The Golden Metric for SaaS Companies

Net Revenue Retention (NRR): The Golden Metric for SaaS Companies

The metric to end all other growth metrics is Net Revenue Retention (NRR). SaaS companies swear by this new golden standard. Why? It gauges their growth against the common bugbear that affects their organizational health – churn.  The revenue model of m

Sakshi Arora
Dec 20, 2022 7 min read
12 Customer Retention Best Practices

12 Customer Success Best Practices to Retain Existing Customers

Remember Icarus—the Greek mythological figure who forgot his father’s advice not to fly too close to the sun? His overconfidence got the better of him, and his literal fall was inevitable as his wax wings melted. Too many SaaS organizations meet the same f

Sakshi Arora
Dec 14, 2022 8 min read
Make Your Marketing Stand Out This Holiday Season 2022

Make Your Marketing Stand Out This Holiday Season 2022

The countdown has started, and the fall is upon us. It is the 2022 Holiday Season, and your competitors are already gearing up with holiday marketing campaigns. It has been quite an eventful year, with the world finally coming out of the Covid-19 pandemic. We

Sakshi Arora
Dec 9, 2022 6 min read
Guide to Ecommerce Email Workflows

Everything You Need to Know About Ecommerce Email Workflows

It comes as no surprise that after the pandemic, ecommerce sales skyrocketed which resulted in intense competition. Thus, to stand out in the market and attract customers, an ecommerce business needs to go above and beyond. Email remains the most effective pla

Sakshi Arora
Nov 30, 2022 9 min read
Scaling startups with Frugal Innovation

Scaling Startups With Frugal Innovation

Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the mark

Sakshi Arora
Nov 17, 2022 6 min read
50 Email Marketing Best Practices to Maximize Revenue

Leverage These 50 Email Marketing Best Practices to Maximize Revenue

“Email has an ability many channels don’t: creating valuable personal touches at scale.” David Newman, Founder, Do It! Marketing Marketers are still talking about email marketing and using it in their everyday marketing practices for a reason. Email cont

Sakshi Arora
Nov 10, 2022 19 min read
How the B2B Content Marketing Landscape is Evolving

How the B2B Content Marketing Landscape Is Evolving

The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their stronghold ove

Sakshi Arora
Nov 1, 2022 10 min read

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